Dominant/ preferred:
- the dominant or preferred reading from this text is to demonstrate the effects of drugs and alcohol.
- not to stereotype males in the way that we usually would, not to show the effect of drugs and alcohol use
- to demonstrate same sex relationships, so society is more open to them.
- to challenge peoples stereotypes of gender
- to show that women can act in the same way as men
- to show that we assume that men are more violent and more likely to take drugs then women, the fact that this is not the case makes us rethink stereotypes
- to make the audience think or challenge the audience when watching this product
- to show the negative effects of drugs and alcohol
- women are not just victims of violence
- not to judge someone
- to represent society in a realistic manner (one night stand)
- to make us realise situations like this happen in society and we cant just look the other way
- the way drugs make you act
- we judge people to quickly
- we assume its from a mans point of view to keep us interested in the product
- to make us not judge people
- to demonstrate different types of relationships
- to stop people taking drugs and drinking because of the negative actions it leads to
Negotiated:
- I understood the dominant message however I am against to many drugs and to much drinking.
- I understand the message from the video, but I dont like the fact that they've challenged the stereotype of women.
- it was to extreme but relatively true to life
- it was awful to watch and as a female i would not want to be treated like that.
- it was the drugs that made people act like that, and as a women i would not like to be treated like that.
- it shows the impact of drugs but in an over exaggerated way.
- i dont think people should do drugs while drinking, the idea of violence doesn't appeal to me. however if someone wants to go out and sleep around with someone it is their choice.
- i agree with the representation of how drugs make you feel, however i dont agree with the way women have being treated in this video.
- the music video is honest but i dont agree with the types of behaviour it promotes
- the music video wants to be controversial like the band itself but i dont agree with the extreme behaviour that is presented to the audience
- i understand the message however a lot of people will be offended by this
- i find it weird and it made me feel sick
- i like the point it is making, but it may offend gay women
- drugs might be why she is acting like that but i dont agree with her behaviour
- drugs have influenced her actions, i think she wouldn't act that way normally.
- it is a bit revealing and disrespectful towards girls
- she wouldn't act that way if she wasn't high on drugs
- i understand that this music video and the actions in it are exaggerated because it makes it more consumable for the audience.
- i understand that this is not the way in which she usually acts
Oppositional
- the content is to explicit
- do not agree of the abusive relationships
- this text promotes an unhealthy lifestyle
- some religions might take it offensively
- people might be against drugs and drinking and sex and drink driving and strip clubs.
- actually from a womens point of view, they are stereotyped for being sex crazy
- a women wouldn't start a fight with every man in a club she wouldn't behave in such a manor
- you might not agree with the text because of your religion, sex before marriage ,the audience might be homophobic, the audience might be against drugs or drinking.
- they see the product is immoral
- they disregard the text because they think its a man
- people wouldn't want their kids to see it because it sets a bad example
- offensive to a number of people in society
- the audience would reject it because it makes them uncomfortable so they turn it off
- cant associate with it on a personal level because they dont drink or do drugs
- cant relate because of intended effects
- it might be saying that taking drugs and alcohol is okay. we dont blame the behaviour on the individual but on the fact that they are taking drugs which is a big concern.
- find the product offensive
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